Customer Cases
Partners and customers, spanning across smartphone, automobile, financial services, remote sensing, and other industries
Home > Customer Cases > General Cultural and Entertainment
Hisense is one of China’s first group of innovative technology companies to emerge on the global stage. A model enterprise of China’s innovation, it has twice received the National Quality Award jointly awarded by the Publicity Department of the Central Committee and the State-owned Assets Supervision and Administration Commission. Hisense has served as a top sponsor of the UEFA European Championship since 2016, and was also an official sponsor of the 2018 Russia World Cup.
Leveraging the SenseMedia Internet Broadcast Video Content Detection Solution, Hisense is able to identify and analyze entertainment and sports celebrities that appear in video content, while simultaneously providing viewers with fun facts and background information as the celebrities and sport stars appear on the screen. Additionally, Hisense is able to provide product and celebrity merchandise recommendations, delivering a more immersive TV viewing experience.