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SenseTime Partners with Alfa Romeo F1 Team ORLEN, Extending the Power of Artificial Intelligence to Motorsport


July 01, 2022 – SenseTime and Alfa Romeo F1 Team ORLEN announce a new technology partnership. SenseTime and Alfa Romeo F1 Team ORLEN are exploring various ways to integrate AI technologies with the motorsport racing industry. SenseTime’s branding will be featured prominently on the sidepods of Alfa Romeo’s F1 cars during this weekend’s race in England and all future Grand Prix Races.


SenseTime and Alfa Romeo F1 Team ORLEN announce a new technology partnership


AI offers many possibilities to improve a car’s performance, help drivers maximize their decision-making process and optimize racing strategy through reinforcement learning of optimal race strategies, speech transcription, anomaly detection in the race car’s sensor data, comprehensive competitor analysis and competitor database. This partnership represents a perfect match that sees a shared passion for innovation, forward thinking and a desire to pursue new frontiers.


As a global AI software company, SenseTime is committed to leveraging AI technology to empower a varitiey of industries globally, including the Middle East through its partnerships with local clients. Racing offers an abundance of opportunities for AI to enhance data processing and provide an advantage in overall performance. With both SenseTime and Alfa Romeo F1 Team ORLEN sharing a passion for innovation and the desire to push technological boundaries in pursuit of excellence, this partnership is going to reshape the way technology drives racing.  


Xu Li, Co-founder, Executive Chairman of the Board and CEO of SenseTime, said, “SenseTime is leading the way in leveraging AI technology to empower a wide range of industries. Our partnership with Alfa Romeo F1 Team ORLEN will unleash the potential of AI to transform the motorsports industry by taking its performance to new heights. We look forward to combining our latest SenseAuto technology with F1’s brand to revolutionize motorsport experience.”


George Huang, CEO of International Business Group of SenseTime, “Utilizing AI technology to enrich people’s lives is a step forward toward our vision of ‘AI for a better tomorrow’. Our partnership with Alfa Romeo F1 Team ORLEN is a great addition to our portfolio of AI solutions for our clients in EMEA, including the Kingdom of Saudi Arabia and the United Arab Emirates.”


Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN, “Artificial Intelligence is the new frontier of innovation. It will influence many fields of applications – motorsport included. Our partnership with SenseTime allows the team to work with a global leader in this growing sector, making sure we explore every opportunity to gain an advantage over our competition and push the boundaries of technologies together.”