DAY3 | SenseTime Launches SenseAvatar Marketing Agent: A Next-Gen AI Growth Engine for E-Commerce

Today, SenseTime officially unveiled the SenseAvatar Marketing Agent — a marketing intelligence agent tailored for e-commerce operations, serving as a next-generation AI growth engine for the industry!

The e-commerce industry relies heavily on human resources, so the need for AI empowerment has never been greater.

In recent years, live-streaming e-commerce has seen rapid growth. China’s live-streaming e-commerce market size are projected to exceed RMB 6 trillion by 2025.

This explosive growth is fueled by the collaborative efforts of hosts, live stream controllers, live operation specialists, store operators, traffic acquisition specialists, content creators, and so forth. As human efficiency approaches its limits and operational costs continue to rise, however, the industry faces the need to move beyond the cycle of "growth driven by sheer manpower".

The SenseAvatar Marketing Agent comprises four e-commerce agents and a Digital Human Agent, together forming the "Five-Agent Matrix." This system covers the entire workflow, from store management live operation and on-site control to traffic acquisition and store optimization. It aims to transition e-commerce growth from "manpower-driven" to "intelligence-driven."

Xu Qinqin, Director of Digital Entertainment at SenseTime, stated: "The fundamental value of the SenseAvatar Marketing Agent is not just to help humans complete tasks, but to let AI take over the entire workflow, delivering tangible results, enabling automatic operational collaboration, and maintaining self-driven growth."

Five Agents Collaborate to Address Core Pain Points Across the Entire Live E-Commerce Workflow

The challenges facing e-commerce professionals are cumbersome and overwhelming.

Today’s e-commerce industry operates at an accelerated pace, with more frequent live streams, real-time traffic acquisition, fragmented content, and scattered channels. Countless practitioners are burdened by a massive number of repetitive tasks and complex data reports. Additionally, the clear division of labor among roles in live streaming requires manual alignment of work rhythms, often leading to data asynchronization and delayed responses, leading to missed opportunities.

The biggest breakthrough in the SenseAvatar Marketing Agent lies in overcoming the limitations of single-point solutions. Through the Five-Agent Matrix, it achieves end-to-end full-link collaboration across the entire workflow, spanning "store → live operation → on-site control → traffic acquisition → store." Each agent automatically synchronizes data and responds collaboratively without manual intervention, enabling automatic alignment of operational rhythms and creating a self-driven growth cycle.

Store Operation Agent: 20x Efficiency Improvement through "Strategic Planning"

Effective store operation requires overall strategic planning based on multi-dimensional data, such as inventory, promotions, and competitor analysis. However, data is scattered across multiple platform backends, making downloading and organizing time-consuming and labor-intensive — severely reducing the time available for strategic thinking.

The Store Operation Agent automates the entire process. Users only need to issue instructions via natural language, and the Agent will automatically decompose tasks, upload analysis files, and generate final reports and conclusions. While complex scenarios such as refund analysis can often take experienced humans half a day, the Store Operation Agent can provide more in-depth insight reports in just 10 minutes, resulting in an average efficiency improvement of 20x per task.

Live Operation Agent: 6x Speedup, Automating Post-Live Review and Reports

Data operations are the most tedious part of the live-streaming business. In the past, after a live stream, operators spent a lot of time reviewing live data, organizing reports for clients, and identifying abnormal fluctuations — a high-pressure process heavily reliant on human effort.

With the Live Operation Agent, users only need to configure tasks before the live stream. After the stream ends, the agent automatically generates in-depth analyses, including brand-level summary reports, abnormal fluctuation annotations, and optimization suggestions. Test data shows that completing post-live reviews of the same quality takes only 20 minutes, down from the original two hours — a speedup of 6x per task.

Traffic Acquisition Agent: 5x Efficiency Enhancement with Data-Driven Precision Targeting

Traffic acquisition specialists typically need to monitor the ROI and conversion funnels of dozens of ad campaigns in real time and even report hourly during peak promotion periods. This repetitive work takes a lot of energy, hindering the timely and precise optimization of targeting strategies.

The Traffic Acquisition Agent monitors data from multiple stores simultaneously and generates hourly summary reports, while also integrating an intelligent targeting strategy assistant system. It can identify abnormal fluctuations in campaigns in real time, acting as an on-call senior targeting consultant. This achieves a 5x efficiency improvement per task, ensuring that every dollar of the budget is spent effectively.

Live Controller Agent: Self-Service Control, Freeing Hands Without Disrupting Stream Rhythm

During live streams, controllers face immense pressure — switching products, adjusting inventory, sending giveaways, modifying prices, and responding to comments. A momentary lapse can disrupt the rhythm of the live stream. For small and medium-sized merchants, the cost of hiring dedicated controllers is often prohibitive.

SenseAvatar’s Live Controller Agent enables hosts to perform control operations in a self-service manner. It automatically handles various tasks without interfering with the host’s speech or disrupting the live rhythm, significantly reducing reliance on professional assistants. Even small and medium-sized merchants can access "top-tier" live stream operational capabilities, allowing hosts to focus more on audience interaction.

Digital Human Agent: Zero-Cost Shooting & Collection, Replicate and Go Live the Same Day

Human hosts usually have limited energy and cannot stream for extended hours or across multiple accounts simultaneously. For small and medium-sized merchants, the labor and time costs associated with continuous live streaming can be daunting.

SenseAvatar has pioneered the Digital Human Agent in the industry, a groundbreaking innovation that can replicate real-person live streams with high fidelity, eliminating the need for cumbersome video collection. This allows clients to "replicate and go live the same day", helping them improve live stream operational efficiency and content richness.

Working in synergy, the Five Agents transform the SenseAvatar Marketing Agent from merely a "support tool" for individual tasks into an "intelligent comrade-in-arms," which systematically addresses collaboration challenges and completes the entire business workflow.

Revolutionizing Live E-Commerce Productivity: A Multimodal "Brain" with Executable "Hands"

Over the past year, the SenseAvatar Marketing Agent has been rigorously tested in real commercial scenarios, fully verifying its ability to "take on responsibilities, collaborate effectively, and complete end-to-end workflows." Its capabilities stem from three core strengths of SenseTime’s SenseNova Large Model:

• Powerful SenseNova Multimodal Large Model: This endows the      agent with strong multimodal reasoning capabilities, allowing it to      understand complex data reports and ambiguous business needs.

• Executable and Dispatchable Agent Framework: This transforms AI      from a conversational "brain" into one with "hands"      that can operate backends and execute tasks autonomously.

• Structured Capability for In-Depth Industry Knowledge:      SenseTime’s team has integrated profound e-commerce industry-specific      know-how into the model, enabling the agent to understand both AI and      e-commerce — thinking and making decisions like an experienced operator.

In addition, SenseAvatar fully integrates domestic hardware, collaborating closely with leading domestic chip manufacturers to continuously optimize efficiency. This provides Chinese e-commerce enterprises with a safer and more controllable intelligent growth engine.

Li Bin, Product Director of the SenseAvatar Marketing Agent, said: "The SenseAvatar Marketing Agent represents the restructuring of the industry landscape. It is not merely a 'functional upgrade' but a fundamental transformation of productivity — shifting e-commerce growth from 'relying on manpower stacking' to 'powered by intelligent agents.'"