SenseTime Transforms the Xiang Lake Running Trail to AR Wonderland

Shanghai – September 28, 2020 – SenseTime, a leading global artificial intelligence (AI) company, launched new AI+AR features which bring a series of smart and interactive applications to visitors and runners at the Xiang Lake Running Trail in Hangzhou. This marks another major achievement in SenseTime’s journey to empower cultural tourism after the recent introduction of Augmented Reality (AR) navigation to the West Lake in Hangzhou.

The running trail at Xiang Lake is known as the “Hangzhou’s best greenway” with mesmerizing views of the lake surrounded by flowers and greens. Located in Hangzhou, China, Xiang Lake is a gorgeous place to relax and exercise, it is also known as the sister lake to the West Lake in Hangzhou. To bring a brand-new experience to both sports lovers and visitors, new elements of culture and technology were introduced recently. Visitors can now enjoy personalized fitness assistant features as well as fun, interactive AR applications after registering on the “Xiang Lake Tourism” (爱游湘湖) mobile app with facial recognition.

Utilizing AI technology, the smart analysis system along the trail can track a user’s statistics including pace, stride, distance and calorie burn for runners using the app to keep track of their personal fitness. In addition to features designed for runners, the app also brings the culture and history of Xiang Lake to life through AR technology. Visitors arriving at the designated location along the trail can unlock AR treasures with the app as if going on a treasure hunt.

Furthermore, SenseTime created engaging virtual bullet screens at the Dingshan Square and Shandao Beach, where visitors can leave virtual messages using their phones, read ones left by others, and experience the marvel of technology which breaks the boundaries of time and space.

To elevate the overall running experience, visitors arriving at the trail are able to securely deposit their belongings at the smart lockers with a simple face scan, or seek running guidance and customize personalized routes from SenseTime’s AI Digital Human, emulating a human personal trainer before their run. Visitors can also pose in front of the AR photo booth which supports fun special effects for a photo to mark this trip.

As people become more conscious about their health and fitness in today’s society, SenseTime is committed to introduce fun, interactive features with its AI+AR/MR application offerings to transform people’s exercise experience. Through the use of these modern technologies, SenseTime hopes to enrich the lifestyle and culture for the community by creating engaging experience for all to promote health and wellbeing.