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The Red is a lifestyle app, on which users can explore their interests and passions alongside celebrities and influencers. It boasts 150 million young users, who share fashion tips, beauty tutorials, travel guides, and food reviews on a daily basis, so as to inspire a more enjoyable and trendy lifestyle.
As UGC (user-generated content) gets increasingly popular around the world, the Red leverages SenseTime’s solutions, such as facial keypoint tracking, advanced beautification, post processing visual effects, and other technologies to bring an enhanced experience to users who want to personalize and customize their own Red to fit their own lifestyle.