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Customer Success Stories
Partners and customers spanning across Smart Business, Smart City, Smart Life and Smart Auto
Sela is the leading events management company and a pioneer in the Sports Industry field with proven unprecedented achievements based in the Kingdom of Saudi Arabia.

It's the official event management partner of Riyadh Season, the largest entertainment event in the Middle East and part of the Kingdom's Vision 2030 that would enhance the quality of life for citizens and residents.


Customer pain point
● Riyadh Season covers an area of 5.4 million square meters across 14 themed zones in the capital city. It requires high-efficient operation and management of all events.
● Traditional tourism experiences should be more innovative and appealing.
Cooperation plan
● SenseMARS Tourism: AR navigation, AR views, AR photos
● SenseXperience AI Video Analysis System
SenseTime provided visitors an immersive and interactive experience in the 5 zones – Boulevard City, Combat Field, Winter Wonderland, Safari, and Riyadh Front. Through AI + AR technologies, visitors can enjoy vivid AR views in a convergence of the virtual and physical worlds.

The AR tourist guide also provided visitors with a more convenient, affordable, and exciting tour guide experience, further supporting the digital tourism strategy of Saudi Arabia's Ministry of Tourism, which aims to position the Kingdom of Saudi Arabia as the global leader in digital tourism.

SenseTime's products and solutions enhance guest experiences and realize better operation management, allowing event management operators to improve operational efficiencies by adopting data-driven crowd analysis supported by AI algorithms.