Customer Cases
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The Museum of Contemporary Art Shanghai
Introduction
Museum of Contemporary Art, Shanghai (MoCA Shanghai) was founded in 2005 as the first private contemporary art museum in China. Housed in the heart of Shanghai in People’s Park, its vision from the beginning has been to “gather together excellent artwork from around the world,” and to provide a platform for showcasing Chinese and international contemporary artists.
Challenges
  • The combination of AI and art may not be the first thing that comes to mind when identifying possible AI use cases. But the groundbreaking “Art×AI Series — Elementary World: SmartArt” exhibition co-hosted by SenseTime and The Museum of Contemporary Art Shanghai (MoCA Shanghai) has opened the eyes of many to the enormous potential of AI in taking art in new directions and to new levels.
Result
Launched at the MoCA Pavilion on Jun 19, 2019. SenseTime and MoCA Shanghai revealed artworks that merged seamlessly with SenseTime’s advanced and original AI-empowered technologies, such as facial recognition, 3D face reconstruction, neural style transfer, body sensing, data visualization and more. These gave visitors fresh inspiration on the beauty of life by offering interactive art that shows the power of AI beyond the many familiar examples of AI in action today, while also making AI accessible to new audiences. The exhibition showcased a total of four crossover projects on art and AI in the following order: Element Lee’s Elementary World: SmartArt, Zhang Ying’s Lesson of Practice, Liu Jiayu’s Art Expression of the Shanghai Sky and Zhou Hehe’s Interaction with Sculpture. The art space featuring Elementary World: SmartArt aimed at leading visitors on an extraordinary multi-sensual journey via art installations integrated with SenseTime’s AI technology. The sci-fi mural named AI Superpowers created by artist Element Lee is a prime example. Inspired by the world’s first AI high school textbook Fundamentals of Artificial Intelligence published by SenseTime, Lee combined recycling materials such as propylene, stickers and obsolete appliances with AI technologies to bring about an unprecedented art piece. Apart from static exhibits, the area was also set up with augmented reality (AR) gaming areas, namely AI Superpowers and Neural Style Transfer of Nanjing Road (W), which provided visitors with an immersive experience on the fusion of AI and art. This collaboration between SenseTime and MoCA has paved the way for the future integration and crossover of art and AI technology by inspiring people to take a closer look at how AI and art can interact with our daily life, generating more inspiration and innovative ideas for both AI and art.